Connect. Automate. Done.
NOVA is Saudi Arabia's #1 integration and automation platform: an Arabic-first visual canvas that links your systems and tools, with intelligent agents that understand context and finish the repetitive work for your team. In our Saudi cloud, or entirely inside your own infrastructure.
Global tools speak English and live in someone else's cloud. NOVA was born here: it thinks in Arabic, and runs wherever you decide.
Every day, Saudi teams copy data by hand between systems that don't talk to each other: an order in WhatsApp, an entry in the ERP, a report in a spreadsheet. NOVA draws one continuous line through all of it: and scattered work becomes a flow that completes itself.
Three capabilities, one platform
From connecting systems, to automating processes, to agents that decide and execute: all on one canvas that speaks your language.
Integration that connects everything
100+ ready connectors: WhatsApp, email, spreadsheets, ERPs, CRMs and databases: plus an HTTP connector and webhooks that open any system with an API, even your legacy internal ones.
01No-code automation
A fully visual builder: conditions and branching, scheduling, smart retries, step-by-step testing, and versioning for every flow. Your operations team builds it themselves: no waiting on developers.
02Agents that understand you
AI that reads Arabic and its dialects, extracts intent and details, and decides within the boundaries and permissions you set: with every action recorded in a complete audit trail.
03All your systems, one line.
Our mark is a living ring with organic edges, cut by a transit: and that's how NOVA works: one line passing through every system you own, so the order meets the inventory, the invoice meets the ledger, and the customer meets the reply.
Live in minutes: auth, permissions and an instant test: without reading API docs.
Legacy and internal systems are not a blocker: call any API, receive any event.
A change here is reflected there: in the same moment, for the whole team.
Four steps, and your flow is live
From idea to production in a single session: with an AI copilot suggesting the next step along the way.
Pick the spark
Decide when the flow starts: a WhatsApp message, an incoming email, a new row, an event from your system, or a schedule.
Compose the actions
Drag steps and wire them up: update the ERP, issue an invoice, reply to the customer, or let an agent decide.
Test with confidence
Run every step on real data and inspect inputs and outputs side by side before going live.
Monitor & improve
Live dashboards, alerts on failures, and a complete run log for every execution: so flows improve over time.
Built for Saudi Arabia, not translated to it
Global tools add Arabic later. NOVA starts from it: in the interface, the intelligence, the data residency, and the support.
Comparison reflects how general-purpose global automation tools are typically offered to the Saudi market at the time of writing.
Understands «أبغى» before it understands "I want"
Most engines think in English and translate after. The NOVA engine was born for Arabic: it reads the message exactly as it was written: dialect, shorthand and all: extracts the intent, numbers and names, then decides the next step inside the boundaries you drew.
Najdi, Hijazi, Gulf: and business fus'ha, with high accuracy.
Order numbers, amounts, dates, names: even from unstructured text.
Per-agent permissions: what it executes itself, and what it escalates for human approval.
Who decided, what was executed, and why: recorded and reviewable any time.
Your data lives where you decide
Three deployment paths, one strict governance model: aligned with the Saudi Personal Data Protection Law.
Launch today: your data never leaves the Kingdom
Fully managed infrastructure in Saudi data centers: automatic updates, elastic scale, and round-the-clock monitoring: while you focus on your flows.
- Data residency in Saudi Arabia by default
- Encryption in transit and at rest
- Backups and disaster recovery
- Zero infrastructure to manage
Inside your cloud, under your policies
NOVA runs inside your own cloud account: your network, your keys, your security policies: with managed updates from us that never touch your data.
- Runs inside your private network, fully isolated
- Customer-managed encryption keys
- Your security policies and SSO
- Managed upgrades on agreed windows
Full sovereignty: even with no internet
For government entities and sensitive sectors: the complete NOVA platform inside your own data center, including fully air-gapped environments, with on-site support and licensing.
- Installs on your infrastructure: containers or Kubernetes
- Runs fully isolated from the internet
- Integrates with your identity and monitoring stack
- Field support and an SLA
Every department, its own flows
Ready templates each team can launch in minutes: then shape to their own way of working.
Every new order updates stock and creates the fulfillment task instantly: across all channels.
Late shipment or stock-out? The right owner gets an alert with full context and a suggested fix.
The morning report builds itself: yesterday's sales, exceptions, and what needs a decision today.
A task created here is assigned there, and auto-closes when its condition is met: no chasing.
Automatic three-way match: invoice to PO to goods receipt: and clean matches approve instantly.
A permission matrix with amount limits: below the line it proceeds, above it escalates automatically.
Statements are pulled and matched to entries; differences go to the accountant with a suggested cause.
Polite reminders escalate on a schedule and stop the moment payment lands: with the CRM updated at every step.
Common questions get instant Arabic answers: and what needs a human reaches the agent with a ready summary.
"I want to change the quantity" becomes: stock check, order update, fresh invoice, and a reply: in seconds.
Complaint, question, or refund request? The agent classifies and routes to the right team at the right priority.
A short survey after every interaction: and low scores open an immediate follow-up with the supervisor.
CVs are parsed in Arabic and English, ranked by fit, and interviews booked for the strongest candidates.
Offer acceptance triggers everything: accounts, equipment, permissions, and a welcome note to the manager: no manual checklists.
A request in Teams, a balance check, the manager's approval, and a system update: one connected chain.
Attendance data aggregates and summarizes monthly, reaching each manager for their team only: with precise permissions.
Saudi teams doing more with less
We connected our scattered systems into one line. For the first time, the ERP, the CRM and our customer channels speak one language: and it's actually Arabic.
On-prem deployment and data sovereignty were our first condition as a government entity. NOVA delivered both with an ease we did not expect.
We started no-code, then extended through the API to connect our internal systems. A platform that grows with our ambition instead of capping it.
Plans that grow with your ambition
Start free, upgrade when you're ready. No hidden fees, billing in Saudi Riyals.
Starter
For small teams beginning their intelligent automation journey.
- A starter set of active flows
- Core integrations
- Full Arabic & English interface
- Community support
Professional
For growing teams that want deeper intelligence and wider connectivity.
- Unlimited flows and agents
- All integrations + full API
- Team collaboration & granular permissions
- Advanced analytics dashboards
- Priority support
Enterprise
For large organizations and government entities with sovereign requirements.
- Private cloud or on-prem deployment
- Custom ERP & internal system connectivity
- Advanced governance & audit trail
- Dedicated success manager
- Service-level agreement (SLA)
Everything you want to know
NOVA is a Saudi platform for intelligent integration and automation: an Arabic-first visual canvas that connects your systems and tools (ERP, CRM, WhatsApp, email, databases and more), plus AI agents that understand Arabic context and execute repetitive tasks within full permissions and governance.
NOVA is designed for the Saudi market from day one: a native RTL Arabic interface rather than a translation, agents that understand dialects, in-Kingdom or on-premises hosting, PDPL compliance, local-system integrations, and Saudi support in Arabic with contracts in SAR.
No. Most flows are built without code on the visual canvas, with an AI copilot suggesting steps. For technical teams there's an HTTP connector, webhooks, full APIs, and separate dev/production environments.
Yes. Deploy on NOVA's in-Kingdom cloud, inside your own private cloud (VPC), or fully on-premises in your data center: including completely air-gapped environments for entities with sovereign requirements.
Encryption in transit and at rest, granular permissions at the action and data level, a complete audit trail, and in-Kingdom data residency options. NOVA's controls are designed for compliance with the Saudi Personal Data Protection Law (PDPL), and we provide a data processing agreement to customers.
Start free on the Starter plan. Professional is billed on actual flow usage: not per seat. Enterprise is a custom agreement covering private or on-prem deployment, a success manager and an SLA.
Give your systems one line.
Watch NOVA run on your own data: a live demo with our team, or start by yourself right now, free.